After the year Tutti Rouge has had, it’s difficult to know how the fuller-bust lingerie brand is going to top the success it has seen in the last 12 months.
2016 saw the brand enter new markets after teaming up with international agents and winning two prestigious accolades – the Leicester Women in Business Entrepreneur Award and the UK Lingerie Award’s Small Business of the Year title.
And 2017 has already got off to a good start for the label, having launched Rougette, a fuller-figure sister brand, on the back of customer demand for fashionable bra styles in larger back sizes.
In a video interview shot at Moda Lingerie & Swimwear last month, Tutti Rouge founder and creative director Jessica Prebble explains how retailers have responded to the new brand and how her business has benefited from its double award win.
Lingerie Insight will be running a series of video interviews as it looks to ramp up its digital focus.