Gregg Homme has launched a sexy ad campaign with a comical twist to promote its Outrageous Underwear collection.
The “Shake the Snake” advert features a rugged cowboy who strips off his rodeo gear by a campfire before retiring to his tent for the night.
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Unbeknown to the herdsman, he is being watched by a snake, which creeps underneath his sheets while he his sleeping.
The ad then takes a surprising twist as the cowboy emerges from his tent…
The new Gregg Homme collection features a cowboy boxer and brief.