VIDEO: Georgia May Jagger stars in sustainable swimwear campaign

American swimwear brand Volcom is promoting a new sustainable collection through a campaign fronted by fashion model Georgia May Jagger.

Inspired by a long-standing love for the sea, the new Simply Solid Swim contains 78% Econyl, an Italian-made, ocean-friendly yarn.

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This yarn is 100% recyclable and produced from lost fishing nets and other discarded nylons up-cycled from the ocean.

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The collection features scuba-style bodysuits, bikinis, one-piece swimsuits and board shorts.

Valcom, based in LA, is the second brand to launch a sustainable swimwear collection this year. In February, Adidas unveiled a new range made from recycled ocean plastic as part of its ongoing collaboration with ocean conservation group Parley.



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