VIDEO: Etam models strip in Musee d’Orsay

Paris’ Musee d’Orsay is threatening Etam with legal action after a number of the brand’s models stripped in the impressionist art gallery for a new viral campaign.

The gallery has a strict no filming policy within the premises and reportedly no advance permission was gained for the stunt.

The video is one of a series of clips taken around Paris by the lingerie brand in a bid to persuade people to watch the live Etam catwalk show later this month. Others venues featured include the Eiffel Tower and the Charles de Gaulle airport.

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View the clips below:

Musee d’Orsay

 

Eiffel Tower

Charles de Gaulle airport

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