Paris’ Musee d’Orsay is threatening Etam with legal action after a number of the brand’s models stripped in the impressionist art gallery for a new viral campaign.
The gallery has a strict no filming policy within the premises and reportedly no advance permission was gained for the stunt.
The video is one of a series of clips taken around Paris by the lingerie brand in a bid to persuade people to watch the live Etam catwalk show later this month. Others venues featured include the Eiffel Tower and the Charles de Gaulle airport.
View the clips below:
Charles de Gaulle airport