Breast cancer awareness charity CoppaFeel! has started its own version of the #Neknominate challenge, the social media drinking game, where participants drink concoctions of alcohol and challenge someone else to compete.
#CHEKNOMINATE encourages people to check their breasts and ‘nominate’ others to do the same. The charity’s idea is to "save lives, not risk them".
In the video below, CoppaFeel! founder Kris Hallenga nominates charity patrons Fearne Cotton and Dermot O’Leary to "check their crumpets".