Maternity and nursing bra specialist Cake Lingerie has released a video to promote its new sub brand, Sugar Candy.
A range of seamless, wire-free bras, launched last year to support women up to a HH cup, are now being sold under the Sugar Candy brand.
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This is the first time Cake Lingerie is offering a range of bras not designed for maternity or breastfeeding.
The Sugar Candy bra is knitted with internal and external support panels, and its heat moulded cups allow for depth and bust projection, the brand said.
The bra, available in nude and black, features wide straps that can be worn multiple ways.