VIDEO: aussieBum at Prowler photoshoot

Prowler Soho is celebrating aussieBum’s 10-year anniversary in style with in-store models every weekend.

Located in the heart of London’s Soho district, Prowler has a long history with aussieBum.

It was the first retailer in the world to sell the men’s Australian brand and is the largest online retailer of aussieBum in the UK.

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AussieBum, reportedly one of the most stolen items in men’s gyms, is now available direct online from the UK at

Take a glimpse behind the scenes of the recent aussieBum and Prowler photoshoot below:



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