Agent Provocateur has released a new campaign film, Tease and Hustle, with the aim of recapturing its nineties-born heritage and provocative flair.
The AW17 film, directed by Dutch photographer and music video producer Anton Corbijn, stars models Magdalena Frackowiak and Élise Crombez, who, dressed in leather, garter belts, and strappy bras, play a game of strip pool in a dimly lit basement club.
After a challenging year, Agent Provocateur said it aims to reclaim its gritty sexiness and roots in London’s Soho, where the brand was established in 1994.
“Drawing on this empowering history, creative director Sarah Shotton puts the thrill of Soho back in your lingerie drawer,” the brand said. “There’s something for everyone, whether you’re all about the top half or more about the bottom half. It’s up to you.”
The video is accompanied by 12 campaign shots that highlight the key styles of the season, including the rock ‘n’ roll inspired black Deanna lingerie set and the Peachy bra and brief featuring pastel Chantilly lace.