VIDEO: Agent Provocateur recaptures nineties heritage in new film

Agent Provocateur has released a new campaign film, Tease and Hustle, with the aim of recapturing its nineties-born heritage and provocative flair.

The AW17 film, directed by Dutch photographer and music video producer Anton Corbijn, stars models Magdalena Frackowiak and Élise Crombez, who, dressed in leather, garter belts, and strappy bras, play a game of strip pool in a dimly lit basement club.

After a challenging year, Agent Provocateur said it aims to reclaim its gritty sexiness and roots in London’s Soho, where the brand was established in 1994.

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“Drawing on this empowering history, creative director Sarah Shotton puts the thrill of Soho back in your lingerie drawer,” the brand said. “There’s something for everyone, whether you’re all about the top half or more about the bottom half. It’s up to you.”

The video is accompanied by 12 campaign shots that highlight the key styles of the season, including the rock ‘n’ roll inspired black Deanna lingerie set and the Peachy bra and brief featuring pastel Chantilly lace.



  1. Suzy Mayer said:

    I have been a fan of the original AP days, however in my humble opinion this video is not like the old days! I feel
    It is glamorising illegal s*x trade. Please can we see a new creative tam and really bring back what I/we once loved about AP.

  2. Not Now said:

    Insipid….could have been a good plot but insipid as usual!
    Also those models are way to skinny to even begin to be sexy in lingerie!

  3. Florence P said:

    I don’t even think it’s about being skinny or not… I think there’s a deeper underlying issue here. I’m all for expression through art and I’m a huge fan of AP but as a parent I worry that this kind of video would influence young women who already aspire to the luxury brand. The content is based around underground gambling and objectification of women. I love the idea of AP getting back to their roots but I think, sadly, they’re really missed the mark here and crossed a line.


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