Victoria’s Secret wins battle for Facebook fans

Lingerie brand Victoria’s Secret topped the list of retailers with the most Facebook fans in March, according to the ChannelAdvisor Facebook Index.

The retailer’s number of fans increased in the month by 482,945 to 12,085,962, a four percent growth.

Victoria’s Secret Pink was second in the most popular list with a total of 8,419,924 likes.

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The total number of online retailer fans increased by eight percent since February to 169.7m, a 96 percent annualised growth rate without compounding. And the pace is reportedly increasing, up from 5.1 percent in the Jan/Feb timeframe.

Shapewear brand Spanx by Sara Blakely made third in the list of top 25 percentage growers with a 312 percent increase in ‘likes’ to 51,054 fans.

Online retailer Bare Necessities also performed well, with a 162 percent rise to 4,207 fans.

ChannelAdvisor Facebook Commerce Index tracks the trends in page fans for online retailers and uses the data to deduce best practices for online retailer fan acquisition. It has a hand curated database of over 500 online retailers with Facebook Pages.

Top 25 Index

Top 25 Growers

Top 25 Growers by percentage

 

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