Victoria’s Secret will open its first UK store outside of London at Manchester’s the Trafford Centre on Thursday.
The launch will mark the first of three boutiques opening in the north of England this month.
Sheffield will welcome its own store on August 13, followed by Leeds on August 29.
As well as glamourous lingerie, the boutique will sell VS swimwear, and introduce younger customers to its preppy teen brand VS PINK.
The popular US firm launched its first stand-alone stores in London last year, one on Bond Street and the other in Westfield Stratford.
VS also made the headlines in July when menswear brand Thomas Pink filed an infringement case against it.
The London-based company accused the lingerie giant of confusing customers by also offering “PINK” products, reported British Vogue.