Victoria’s Secret is ramping up its UK retail portfolio with plans to launch its first store in Wales.
The new 10,000ft2 outlet will open at St David’s Dewi Sant shopping centre in Cardiff later this summer.
Victoria’s Secret is taking the majority of the former H&M – H&M having upsized into a 46,000sq ft store across the mall and doubling its footprint.
Designed by an in-house team, the new Victoria’s Secret store will feature its signature lingerie and sleepwear collections, exclusive fragrances and body care, as well as the brand’s popular Victoria’s Secret PINK and Victoria’s Secret Sport lines.
Speaking on behalf of the St David’s Partnership, a joint venture between Land Securities and intu, Colin Flinn, regional director at intu, said: “We are thrilled to welcome Victoria’s Secret, adding to our strong line up of international brands including our most recent addition Michael Kors.
“The signing of Victoria’s Secret at St David’s reinforces the centre’s position as the leading retail destination in Wales, and as one of the most in-demand locations in the UK. The new store will complement the line up on the Grand Arcade, which also includes the largest H&M in the UK.”
St David’s is anchored by the largest John Lewis outside of London, Debenhams and Marks & Spencer, and also has 200 other shops and restaurants.