Victoria’s Secret will launch its first store on the South Coast this year at the WestQuay shopping centre in Southampton.
The new 13,000ft2 store will showcase the latest lingerie collections and beauty products from the American brand, best known for its legendary catwalk shows.
The store, which was previously occupied by branches of Dorothy Perkins, Wallis, Burton, Evans and Miss Selfridge, will also host Victoria’s PINK lifestyle brand.
It will be Victoria’s Secret’s 11th UK store, and its first south of Greater London.
Sarah Mander, assistant director of Retail Leasing at Hammerson, which owns WestQuay shopping centre, commented: “Victoria’s Secret is the perfect addition to WestQuay for our fashion-focused customers and complements our existing retailers and new brands.
“By continuing to attract leading global retailers such as Victoria’s Secret to WestQuay we are continuing to showcase the centre’s position as the South coast’s dominant retail destination.”