Victoria’s Secret is drumming up interest in its Spring Summer 2011 showcase with the creation of a £1.5 million diamond studded bra.
The garment, worn by Brazilian supermodel Adriana Lima, is the first peak at next year’s Fantasy Bra line, which will be unveiled at a catwalk show in New York next month.
2,000 sunray-shaped diamonds are woven into a sunburst design on the bra.
The price tag may be steep, but Adriana’s underwear is considerably more affordable than a similar piece worn by Marisa Miller last year, which was valued at £2.5.
Victoria’s Secret’s November 30 showcase in New York is one of the most keenly awaited events in the lingerie calendar.
This year’s show will feature current ‘Angels’ Adriana Lima, Candice Swanepoel, Chanel Iman and Rosy Huntington-Whiteley.
A notable absentee will be Heidi Klum, who stepped away from the brand after a 13 year association. “All good things must come to an end,” she said.