Victoria’s Secret has ramped up its UK retail portfolio with the opening of its first store in Wales.
The 10,000ft2 flagship is now open in St David’s Grand Arcade in Cardiff.
Victoria’s Secret has taken the majority of the former H&M, which has relocated across Grand Arcade to double the size of its store.
Designed by an in-house team, the new Victoria’s Secret store features its signature lingerie and sleepwear collections, exclusive fragrances and body care, as well as the brand’s popular Victoria’s Secret PINK and Victoria Sport lines.
Colin Flinn, regional director at intu, which owns St David’s Arcade, said: “We are delighted to have welcomed Victoria’s Secret. Their arrival enhances our excellent line-up of strong international brands, and is a fantastic addition to Cardiff’s retail landscape.
“The newly opened Victoria’s Secret further cements the status of St David’s as the premier retail destination in Wales, and one of the leading locations in the UK for international brands and flagship stores outside of London.”
St David’s is anchored by the largest John Lewis outside of London, Debenhams and Marks & Spencer, and also has 200 other shops and restaurants.