Victoria’s Secret has opened its new North West flagship at Liverpool ONE.
The 9,200ft2 store, located on South John Street, features a full assortment of Victoria’s Secret’s lingerie collections, including Body by Victoria, Very Sexy, Dream Angels, Bombshell and Cotton lingerie, as well as Victoria Sport.
Alongside the brand’s best-selling lingerie will be Victoria’s Secret signature scents, body care collections and Victoria’s Secret PINK, a collection of underwear, loungewear and beauty products inspired by and focused on university-aged women.
Commenting on the news, Miles Dunnett from Grosvenor Europe, which manages Liverpool ONE, said: “Attracting the best global brands to Liverpool ONE is key and they do not get much better than Victoria’s Secret. They are a superb addition to our industry leading line-up and help cement Liverpool ONE’s position as one of the prime retail and leisure destinations in the UK.”
Work to build the new store, which involved combining a number of standard sized units, began in the New Year.
To accommodate Victoria’s Secret and Victoria’s Secret PINK, Ann Summers and Card Factory have been located to new stores at Liverpool ONE.
Victoria’s Secret joins a growing list of international retailers selecting Liverpool ONE for regional flagships.
In the last 12 months, Michael Kors has chosen Liverpool ONE’s Peter’s Lane for its second store outside London, coinciding with the opening of Zara’s 27,000ft2, two-storey flagship on South John Street.
Fuller bust retailer Bravissimo has also made plans to relocate its Bold Street store in Liverpool to Liverpool ONE this autumn.
The new 5,000ft2 split-level store will be located on Peter’s Lane.