Victoria’s Secret is ramping up its retail presence in the UK with plans to open its first store in Milton Keynes this Autumn.
The new 8,258ft2 store will be situated on the East Walk of the intu shopping centre and will offer the brand’s signature lingerie and sleepwear collections, exclusive fragrances and body care, as well as the brand’s popular Victoria’s Secret PINK and Victoria Sport lines.
The launch in Milton Keynes is part of Victoria’s Secret’s plans to open 30 stores in the UK this year, including a 9,000ft2 store in Brighton.
Nick Round, regional director at intu, said: “With its high proportion of affluent customers and location in the heart of one of the UK’s fastest growing cities, intu Milton Keynes is the perfect destination for desirable brands to flourish. The increasing number of aspirational brands like Victoria’s Secret joining intu Milton Keynes is giving our customers even more great reasons to visit the centre.”