Victoria’s Secret looks set to open its first store in Northern Ireland

Victoria’s Secret is eyeing opportunities to open a store in Belfast, according to a new report on the evolution of the city’s retail landscape.

If plans go ahead, the Victoria’s Secret store would be the first to open in Northern Ireland.

Commercial property agency, Lambert Smith Hampton, has published ‘Belfast: An Evolution of the Retail Landscape’ in which it outlines some of the future drivers that could accelerate Belfast’s development as a leading UK retail destination.

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Within the report, it stated that Victoria’s Secret was one of the brands currently seeking opportunities in the city.

“The past 18 months have witnessed a significant progression of the retail market in Belfast City Centre but Northern Ireland is still virgin territory for many brands  already well established in the rest of the UK,” the report said.

“The influx of new brands such as Stradivarius, Søstrene Grene, Skechers and KIKO Milano has refreshed the retail offer and we expect this to continue over the next 12 months with a number of new national and international brands currently seeking opportunities, such as Smiggle, Lovisa and Victoria’s Secret.”

The news comes as Victoria’s Secret plans to open its first Irish store on Grafton Street in Dublin this month.

There is already a small Victoria’s Secret concession store in Dublin Airport, specialising in the brand’s cosmetic range – but this will be the first store in Ireland expected to offer the full range of Victoria’s Secret products.



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