Victoria’s Secret launches on iPad

American lingerie retailer Victoria’s Secret has released a new iPad application on its website.

The free iPad app promises to be ‘the destination for all things Victoria’s Secret.’ Its offerings range from access to the store’s catalogues and a store locator through to behind-the-scenes footage from TV ads, photo-shoots of new products and information on the brand’s Angels.

It also promises behind-the-scenes pictures and exclusive videos of the company’s annual televised fashion show, which is scheduled to take place on November 30, 2010.

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The new app joins the company’s existing Victoria’s Secret All Acces app for the iPhone, which was launched late last year. It is presented with an emphasis on big images and ‘swipey’ controls in order to make the most of the iPad’s larger size.



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