US lingerie retailer Victoria’s Secret has confirmed that its first UK store, which will cover three floors and an estimated 16,500 sq. ft, is set to open on July 25.
The company’s bevy of models – dubbed Angels – are expected to take to the catwalk for the launch of the flagship, which will be located on London’s Bond Street.
The company’s second outlet in the country will open just a day later, the day before the launch of the Olympic Games at the Westfield Stratford City shopping centre.
The retailer is expected to greatly benefit from the traffic generated by the Games, with an estimated 70 percent of all visitors expected to pass through the shopping complex.
Victoria’s Secret appointed Ian Shaw, the former retail director for companies such as Quicksilver, Jack Wills and Fatface, as its UK managing director towards the end of last year.
For unspecified reasons, Shaw has since left the company and is now seeking a new role.