Victoria’s Secret closes in on Dublin debut store

Victoria’s Secret is reportedly in talks to open a store in one of Dublin’s busiest shopping districts in what would mark its entrance to the Irish high street.

The chain operates a small outlet at Dublin Airport, but until now has not had a presence within the mainstream retail market in Ireland.

Bosses at the lingerie firm are said to be in “advanced discussions” to replace BT2 on Grafton Street, with the unit it is set to lease described as one of the most prominent available.

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The Irish Times claims that Victoria’s Secret is in “pole position” to lease the extensive shopping facility having been chosen from a number of international fashion houses interested in taking over the store.

Victoria’s Secret opened a store in Terminal 2 in Dublin Airport more than a year ago selling lingerie, leisure wear, fragrances and body care products to travellers.

However, an outlet on Grafton Street would give it significant leverage and increase its exposure to younger shoppers.

The paper said that if the deal is signed, Victoria’s Secret will carry out a major refurbishment and restyling of the Grafton Street block before its grand launch early next year.

It will have about 1,800 square metres of retail space at ground, basement and first-floor level as well as about 929 square metres of storage on the two upper levels.



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