Victoria’s Secret, which is expected to open a flagship store in London this summer, has added a high end range of lingerie to its US portfolio.
The Victoria’s Secret Designer Collection is selling at prices ranging from $48 for a thong to $298 for a sheer lace corset. It will replace independent branded offerings that have previously been offered to more affluent customers.
Ed Razek, president and chief marketing officer of Victoria’s Secret, told womenswear trade web site WWD: “We took it in-house because we have a design team that has such a passion for lingerie, and they differentiate Victoria’s Secret from any other brand.”
The Designer Collection uses European lace and other high end fabrics in a broad range that includes thongs, bodies, camisoles, and several styles of bras.