Very’s Lingerie Street Event readies for a comeback

Some of the industry’s leading lingerie brands will gather in Liverpool for the return of Very’s special fundraising event.

The online lingerie and fashion retailer is preparing to host its annual Lingerie Street Event in support of Claire House Children’s Hospice.

The Lingerie Street event will take place at Shop Direct’s head office in Speke, where brands including Gossard, Panache, Dorina and Hanes will present their latest collections to lingerie-loving consumers.

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Other confirmed labels are Curvy Kate, Pretty Polly and Magic Bodyfashion.

Shop Directs lingerie assistant buyer, Faye Mitchell, told Lingerie Insight: “The event is a great opportunity for brands to boost both internal and external brand visibility whilst also raising money for a fantastic cause.

“Each brand will be showing their current and upcoming collections for SS18, in addition to some exciting activities, competitions and giveaways. We’re also running a free-bra fitting service for all Shop Direct employees on the day.”

As well as presenting their collections to consumers, each brand will host various activities including bake sales, lingerie giveaways and raffles at the event, which is take place October 19.

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