The Milan fashion label Versace has announced the launch of its new intimates and swim collections for men and women, for the SS13 season.
The house’s signature design details, such as vibrant prints, bright colours, the Medusa logo and the Greek key motif have been harnessed to create a collection that will be available in Versace boutiques and specialty stores from January 2013.
Elements of the collection first appeared on the runway for the Versace menswear SS13 show in Milan last June.
The packaging features photography by Mert Alas and Marcus Piggott, with black-and-white images styled by Giovanni Bianco. The models used for the packaging are Kendra Spear and Ryan Barrett.
Donatella Versace was quoted as saying: “I am thrilled to be offering Versace Underwear and Versace Beachwear as complete collections. Both are unmistakably Versace and are designed for women and men who want to look and feel bold and sexy.”