Vercella Vita sponsors UK Lingerie Awards

Italian shapewear brand Vercella Vita has become a sponsor of the UK Lingerie Awards.

Lingerie Insight is delighted to announce that the label, whose garments are available exclusively on home shopping channel QVC, will sponsor the Multiple Retailer of the Year category.

The partnership comes as huge momentum is building for the UK Lingerie Awards, which will be held at Freemason’s Hall in London’s Covent Garden on December 4.

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Vercella Vita, owned by MPS International, manufacturers its range of shapewear garments in Vercelli, Piemont.

The collection includes camisoles, bodies, high-waist briefs, slimming pants, leggings and bustiers, which come in a variety of colours and are designed to fit like a second skin.

MPS International managing director Dirk Garrels said: “As our Italian made shapewear is sold not only to shopping channels and online shopping clubs but as well to retailers we are very proud to sponsor the award of the Multiple Retailer of the Year category."

Lingerie Insight commercial manager Marianne Trotta added: “I am thrilled to welcome Vercella Vita as a sponsor for the UK Lingerie Awards. As a well-respected brand within the industry, Vercella Vita brings a huge amount of prestige to the event, which is guaranteed to be the most exciting evening in the intimates calendar.”

The brand, which was previously known as LaDea, took a break in February 2012 to come up with new and more luxurious designs and was relaunched as Vecella Vita the following October.

After 13 years in the industry, the shapewear label has become a market leader in Europe and Russia, with garments sold both under Vecella Vita and as white-label products.

The UK Lingerie Awards, in association with Fashion Forms, will start with a celebrity-studded red carpet entrance, followed by a reception with a sensational live band, canapés and bowl food, free bubbly, wine, beers and soft drinks; and a special cocktail bar created by a leading London nightclub.

Click here to book your tickets for the event.




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