The intimate apparel sector could be about to see a huge demand for velvet lingerie as global consumers flock to buy this latest fashion item online.
The use of velvet in fashion design is nothing new. The quintessentially 90s trend was first seen on the catwalk at Prada, Gucci, Fendi and Dries Van Noten shows 12 months ago.
And back in January, Lingerie Insight noticed that the trend had filtered into the intimate apparel sector, with several brands incorporating the material into bras, slips and robes.
But it’s only now that velvet lingerie is starting to land in stores and catch the attention of UK consumers.
In the last week alone, searches for velvet lingerie have increase 51% in the UK market, according to research conducted by online fashion search platform, Lyst.
The trend is thought to be driven by Victoria’s Secret Pink, which teased the launch of a new range of velvet briefs on Instagram last week.
Since then, there have been 1,000 global searches for velvet lingerie in the Lyst search bar.
US luxury lingerie brand Fleur du Mal has also been trending, with searches up 39% since January thanks to the launch of its velvet body suits, slips and bralettes.
Celebrities have recently been spotted wearing this brand in public, including Rihanna, who was photographed wearing the Fleur du Mal longline velvet bra top in black last Christmas.
Click through the gallery below to find out which lingerie and loungewear brands have the velvet trend covered: