Velvet Affair re-launches ecommerce site

Online intimate apparel retailer Velvet Affair has re-launched its ecommerce site with a new brand, look and feel.

The company is currently retailing Dreamgirl Lingerie, costumes, hosiery and swimwear, as well as a selection of adult toys.

Velvet Affair trading and content editor Cass Brooks said: "We are adding new brands all the time and it is very exciting to watch the site develop."

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The retailer has integrated a brand new blog onto the site and launched on social channels, in an attempt to get more involved with its customers.

Velvet Affair is also currently running a series of promotions and a number of marketing campaigns will be going live over the summer.

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