Velda Lauder Corsetier has launched its first online store at veldalauder.co.uk.
To mark the occasion, the luxury brand will be offering 15 percent off all items until January 2012.
Customers must simply enter the code, eelpjv, on all orders above £150 to receive their 15 percent discount.
The new store comes towards the end of what has been a busy and star studded year for Velda Corsetier.
The brand been worn by the likes of Andy Bell, during his world tour, N Dubz’s Tulisa, for her Arena tour, and the Puppini Sisters, in their new video.
The Classic Rock Awards hostess also dressed in VLC for the second year running.
The brand has been showcased during event presentations at Home House, Oxford Fashion Week, Ecoluxe and Vintage, at South Bank.
It also took part in the Salon International de la Lingerie and LFW catwalks, and in wholesale and retail events in Munich and Dusseldorf.