Vanity Fair Brands hires new area sales manager

Vanity Fair Brands Europe has appointed a new area sales manager for the North of England and Wales.

Tanya Southern joins the lingerie and swimwear group from Gossard and Berlei, where she worked as a key accounts manager, and brings 20 years of fashion sales experience to the role, having previously worked with Anita UK and Bolle sunglasses.

She will work alongside Joanna van Blommestein, who covers the South and Lorraine Stokes, who covers the East.

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Commenting on the new role, Southern said:I really love lingerie, but my true passion is swimwear, so it was a bonus to discover that Bestform, Lou, Vanity Fair and Variance all have great swimwear collections. I shall look forward to presenting them to my customers.”

Southern is the latest new recruit to join Vanity Fair Brands Europe, which has recently undergone a major restructure.

After becoming part of Perceva, the investment company which bought the group from US firm Fruit of the Loom in October 2015, the French business has been focused on repositioning its LOU, Vanity Fair, Bestform, Cherry Beach and Variance brands.

It has also built a new management team made up of creative visionaries from La Perla, Aubade and Andres Sarda.

Joëlle Pellegrin, the former CEO of La Perla Europe, was appointed in December to transform VFB, whose main market is France, generating nearly 60% of its revenue, into a benchmark European and international player.

Former La Perla CFO for the French and Spanish business Miguel Santoro was later hired as CFO of VFB and Pierre Garnier joined the company as international business director.

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