Vanity Fair Brands Europe expands UK sales team

Vanity Fair Brand’s Bestform stand at INDX Intimate Apparel.

Vanity Fair Brands Europe has hired three new sales executives.

Two sales agents and an area sales manager will help to grow the company’s presence across the UK.

Lynne Daykin of Lynne Daykin Brands is now in charge of selling the group’s Vanity Fair, LOU, Bestform and Variance brands in the North of England and Scotland.

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Commenting on the new role, Daykin said: “I’m thrilled to be joining Vanity Fair Brands Europe. The group has an amazing heritage and an impressive portfolio of brands. I’m looking forward to the challenge of widening its success in the UK.”

Karena Cluney, director of Sales Partners for more than 16 years, will look after the group’s customers in Ireland.

She said her company is delighted to be representing VFB Lingerie.

“Bestform has a strong and loyal customer base in Ireland, and we have been encouraged to see the best-selling soft cups range growing year on year, and Bestform fashion collections growing,” she added.

“VFB has some very exciting plans for 2018 and I’m looking forward to working with Carol Johnson [country manager for the UK and Ireland] to develop opportunities for the wider VFB portfolio – Vanity Fair, Lou and Variance in my market”.

Meanwhile, Olivia Owen has joined VFB Lingerie as area sales manager, covering the Midlands and the South West.

“I feel very honoured to be working for such a vibrant company with a unique range of brands, each have something original to offer. I am very passionate about these brands and I am very proud to be representing VFB,” she said.

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