Polish nightwear brand Vanilla Underwear is targeting the UK market, this August, in a bid to increase its number of exports.
The brand is looking to enter into independents and family department stores with its new SS12 range.
Owner Marek Pastwa said: “I think there is a gap for the kind of nightwear that we offer now. It is very sophisticated, very well designed and uses very high quality materials.
“We want as many foreign customers as possible and we are now focussed on developing exports.”
The response at Moda over the first couple of days was as reportedly very positive with ‘a lot of customers’ placing orders.
The brand currently operates in Poland, Belgium, France, Italy, the Czech Republic, Dubai, Saudi Arabia, German, Russia, Finland and Denmark.
Vanilla Underwear offers products from S to XXXL and chemises that are from A to D.
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