Vanilla Blush celebrates growing exports to Europe

Vanilla Blush has found a market for its specialist post-surgery underwear in health institutions across Europe.

The achievement was celebrated today with a presentation by the company’s CEO Nicola Dames and Yousaf Humza, SNP minister for Europe and international development at the Scottish parliament.

Speaking on the formal launch of Vanilla Blush into The Netherlands, Portugal, Switzerland and Germany, Dames said: “We are proud to be a strong and growing global-brand, and this is proven by our ever expanding contracts into the official health systems around Europe. However, we are also proud to be part of the fabric of Glasgow and Scotland’s business community.”

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Yousaf added: "Politicians are often accused of talking pants, but I’m here today to talk pants for all the right reasons. On behalf of the Scottish government, I want to congratulate Nicola and her team for expanding into Europe. It’s exactly the sort of message we want to hear from Scottish businesses today."

Vanilla Blush is a great business story for the entrepreneurial Dames, but she is quick to recognise the support of the Scottish government. “We have received nothing but support since launching Vanilla Blush back in 2008, and since opening up Europe’s very first specialised underwear and swimwear shop for Ostomates.”

Ostomates refers to surgical procedures; most commonly the treatment of bowel problems such as colostomies. Vanilla Blush was recognised last year at the UK Lingerie Awards as the Best Post Surgery Brand.

Even politician of the moment, first minister, Nicola Sturgeon, sent her support for the great Scottish export business. "I am proud that here in Scotland we have the news that industry-leader Vanilla Blush, which is based in our largest city of Glasgow, is announcing significant European expansion.

"This award winning, Scottish-based company has changed the global market in specialised underwear and swimwear for people having undergone traumatic surgery. But Vanilla Blush is also an important sign of the thriving Scotland, as the CEO and founder, Nicola Dames, has made Glasgow a home to both her business and her family. There is no greater sign of confidence,” she said.

 

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