PrimaDonna and Marie Jo have re-launched their online presence with contemporary design that renders perfectly on web sites, mobile phones and tablets.
The brands, both owned by Dutch group Van de Velde, aim to recreate the intimate experience of a customer entering a shop, with digital assistance on styling, fit and choice.
The web sites launch with over 2000 product photographs of the latest collections, including specialist lines for maternity and shapewear. People can also browse look books and technical details for all lingerie lines.
There is no way at present for customers to purchase online. Instead, they are encouraged to learn as much about the brands’ product lines before being directed to one of over 5000 stockists, based on their location.