UV swimwear brand expands into wholesale

Sparkle Mode, a luxury brand that develops sun-safe swimwear, has expanded into wholesale for the first time.

The Irish brand, which runs an ecommerce site and a bricks and mortar store in Dublin, introduced its collection to UK buyers at Moda Lingerie and Swimwear earlier this month.

Sparkle Mode offers fashionable swimwear that is designed to protect the skin from harmful UV rays.

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The collection is made using UPF 30-50 fabrics and Xtra Life Lycra fibre and is available in cup sizes B-DD.

The range is made up of swimsuits, bikinis and beachwear with a sports luxe feel. Styles feature bright colours, cut-out details and vibrant prints.

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