US lingerie brand seeks UK distributor as it eyes British market

American boutique lingerie brand Foxers is seeking a UK distributor with intentions to move into the British market with its expanding collections.

The brand was launched in the US in 2007 by founder April Spring who has designed women’s underwear and loungewear featuring a patented boxer band around the waistline.

Foxers aims to offer women the comfort and style of boxer shorts that still look and feel sexy.

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It said it is in the pursuit of delivering garments that customers will love and that no detail is overlooked.

The label came up with the concept after seeing many women’s thongs peeking above their jeans and saw a potential for a boxer short-style waistband.

Foxers also designs lace bralettes, slips and camisoles.

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