Ultimo unveils plans for wedding gown collection

Ultimo has confirmed that it will create a range of wedding dresses to complement its designer lingerie portfolio.

The Ultimo Couture Bridal Collection will be sold exclusively through UK department store, Debenhams from January next year. The company already has 145 concessions within Debenhams stores across the country.

Like its lingerie lines, Ultimo is promising designer wedding dresses at high street prices. They will range in price from £300 to £400, according to the company, and are described by CEO Michelle Mone as: “sophisticated, timeless and modern.”

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“I’m extremely excited about the collection and I’m sure brides-to-be will be too when the dresses go on sale. All of the designs are sophisticated, timeless and modern, as well as being thoroughly affordable,” she added.

Brian Rennie, who has designed for the showbusiness weddings of stars including Jennifer Lopez and Catherine-Zeta-Jones, has put his name to the Ultimo Couture Bridal Collection. Rennie was previously head of design for international fashion house Escada.
 

 

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