Ultimo unveils ‘invisible’ frontless cleavage bra

Ultimo has announced the unveiling of a new cleavage solution, the ‘Invisible’ Frontless Cleavage Bra.

The design uses Grade-A Silicone pouches to boost the cleavage, at the same time as exposing the majority of the décolletage due to its ‘barely there’ design.

The bra is comprised of two slim line cups – 25 percent smaller than the average bra cup, clear straps and a transparent centre front to achieve its ‘invisible front’ effect.

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Ultimo creator Michelle Mone OBE said: “The Ultimo Invisible Frontless Cleavage Bra is a godsend, particularly as we head towards the hotter months when women tend to wear more revealing styles, such as plunging necklines and loose fitting vests, yet still want a level of cleavage. This bra is the perfect solution and will ensure your boobs are boosted, pert and supported, but almost invisibly.

“The beauty of the Ultimo Invisible Frontless Cleavage Bra is that it exposes a huge amount of the décolletage which is super sexy, but without compromising on cleavage.”

The design can be worn 12 different ways, including halterneck and cross back, and features a ‘secret support’ integrated structure to create lift and shape. The bra also features Ultimo’s silicone gel technology, providing the customer with the option of two different cleavage levels.

In 2010, Michelle Mone was awarded an OBE for her contribution to the lingerie industry. Since launching the world’s first Grade-A Silicone Gel bra back in 1999, the Ultimo Plunge Bra, Mone has continued to bring a series of new innovations to the high-street. Ultimo now boast over ten patented and design registered products.

Mone added; “Every girl knows the dilemma when it comes plunging and v-shaped necklines. It’s often impossible to find a suitable bra to wear underneath that also delivers a cleavage, but we have created a groundbreaking garment that works.”

The Ultimo Miracle Solutions Frontless Bra is part of the brand’s ‘Miracle Solutions’ range, a collection of design-registered products created to ‘perfect and enhance the body.’

Available in cup sizes A-G and priced at £29.00, the Ultimo Invisible Frontless Cleavage Bra goes on sale today in Debenhams stores and online at ultimo.co.uk.



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