Ultimo has revealed a Christmas promotional campaign designed to pull customers into the brand’s department store partner, Debenhams.
The Ultimo Adore Moi collection, which is exclusive to Debenhams, is modelled by Claudine Keane, wife of Republic of Ireland footballer Robbie Keane.
Ultimo chief executive Michelle Mone says the new collection is perfect for Christmas. “Adore Moi by Ultimo is a unique range that strikes the ideal balance between sexy and elegant, which makes it not only an ideal gift, but also the perfect treat for yourself for that fabulous feeling of confidence that comes with wearing gorgeous underwear.”
The Paris-inspired collection, which is available in sizes A-DD, features satin, detailed floral embroidery and sheer panelling using a palette ranging from delicate pastels to rich jewelled tones. Prices start from £21 in Debenhams.