Ultimo has announced that it will open a new retail concession in House of Fraser’s flagship store on Oxford Street this week.
To mark the opening, the brand will host an ‘In Conversation with Ultimo’ event in store, starring fashion expert and television presenter Grace Woodward, on September 10.
Ultimo founder Michelle Mone will also be on stage to discuss the brand and showcase its AW15 collection at the consumer event, which starts at 7pm.
The news comes after the successful launch of two shop-in-shops at House of Fraser’s Glasgow and Manchester stores in 2014, and in Debenhams’ Sheffield, Liverpool and Glasgow stores earlier this year.
Mone announced that she is resigning from the boards of Ultimo and MJM International earlier this month, but the lingerie entrepreneur will continue to support the brand, in which she holds a 20% stake.