Ultimo sends women 20 degrees north

Ultimo has announced the launch of new push up product Miracle Balcony Bra, designed to provide women with more than 50 percent increased angle of lift.

The bra is aimed at ‘bigger busted’ women who are ‘seeking to bring their breasts back in line.’

New and improved fuller bust cup shapes have been specifically designed by the brand to not add bulk to the bust. Instead, they seek to lift, sculpt and shape, revealing the waist and creating an hourglass figure.

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Ultimo’s Suzanne Tait, from Scotland, is pictured above wearing a ‘leading high street brand’s’ balcony bra, before changing into the Ultimo Miracle Balcony.

After putting the Miracle Balcony to the test, Tait – who is size 36DD – said: “I couldn’t believe the difference. The bra lifts you up without discomfort and it gives a far better, more defined shape under clothes and improves posture. Now I have discovered the range there is no going back.”

Ultimo founder Michelle Mone OBE added: “The only way is north right now – forget east and west breasts, and no woman wants to go south. Our cups have been designed to propel you forward and upwards with maximum impact and comfort with minimum pressure on your shoulders. Why spend an average of £4000 on breast lift surgery when for just £27 you can have an instant pain free boost?”

The Ultimo ‘Miracle Balcony Bra’ comes in 32-38 DD-G, in black, white and nude. It is available from from www.ultimo.co.uk and www.next.co.uk (£27).



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