Ultimo sees substantial growth after UKLA win

Ultimo said it has seen a substantial rise in sales since being crowned the UK’s Favourite British Designer of the Year at the 2014 UK Lingerie Awards three months ago.

The label, which specialises in cleavage-enhancing, backless and strapless bras, said the win increased its value amongst its existing customer base and helped attract and gain the trust of new clients.

“We believe the UK Lingerie Award really raises our profile with customers, giving us an official stamp of approval from some of the savviest experts in the industry,” said Ultimo commercial director Petra Drali.

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“We have had a substantial increase in sales, both online and in our concession stores, and attribute a large part of that to winning the award.”

The brand, founded by Michelle Mone, has promoted the award across all channels, with tailor-made point of sale materials for its five new shop-in-shops in Debenhams and House of Fraser.

It has also created new product tag to share the news with its consumers with every purchase.

“Additionally, we have proudly displayed our win online through our look book, website and all our social media channels,” said Drali.

"We are extremely proud to win the prestigious UK’s Favourite British Designer Award at the UK Lingerie Awards. At Ultimo, we pay rigorous attention to detail when designing our products, and always try to keep seduction, style and innovation at the centre of everything we do, so it’s amazing to be recognised.”



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