Ultimo reports lingerie is back in the black

Ultimo has revealed that sales are booming for lingerie, as green shoots of recovery have begun to emerge for the UK’s economy.

Brand creator Michelle Mone OBE said: “It’s really encouraging to hear that there are green shoots appearing. Of course we cannot become complacent, but hopefully these very small signs indicate that the UK’s economy and retail landscape are on their way to recovery. It would be great to see the country back in the black.”

She added: “We’re delighted to say that we’ve experienced a very buoyant Christmas period and Ultimo sales have been strong. I just hope it’s a sign of good things to come next year and renewed consumer confidence.”

Story continues below

The brand has already experienced a leap in the sales of its Christmas lingerie products, but it’s also emerged that male shoppers have showed the most interest in black lingerie styles in the lead up to Christmas, such as Ultimo ‘Showgirl’, Ultimo ‘Feline’ and Ultimo ‘Enchanted.’

Mone said: “It’s not surprising that sales for black lingerie have hit a record high; times have been tough this year and men have been playing it safe when choosing lingerie for their wives and girlfriends. Black is synonymous with elegance and glamour, so it’s not unexpected that our male shoppers will opt for this classic colour when choosing what to buy.”

“Women are more likely to be adventurous when they’re purchasing lingerie for themselves, and will go for bolder colours such as red or pink.”

Ultimo, which launched over ten years ago, is available from Debenhams stores nationwide, including 23 shop in shop boutiques, with its core brands including Ultimo, Miss Ultimo, Ultimo Miracle Solutions, Ultimo Shapewear and Adore Moi by Ultimo. Sizes range from an A cup up to a G cup in bras, with a variety of briefs, shorts and thongs available to match.

Ultimo ‘Enchanted’ in black is available from Debenhams stores and www.ultimo.co.uk, priced at £26 for the bra and £12 for the thong.



Related posts