Ultimo has recorded its strongest online December sales performance in its 16-year history.
The company saw sales grow by 24% over the festive period compared to a 4.8% decline in December 2012.
The results were driven by a particularly strong final week, said Ultimo, with the most popular product categories being ‘The One’ range – a collection of everyday cleavage bras – and the ‘Miracle OMG Plunge’, a range of bras that are designed to add two-cup sizes owing to in-built silicone gel.
Ultimo founder Michelle Mone commented: “Breaking our December sales record is a great way to start the year, but perhaps more significantly signals a new phase of growth and success for the brand.”
“Last year was all about stabilising the business, improving the product and preparing for the year ahead – whilst this year we’re focused on building the brand, starting with the launch of our Spring Summer collection in a few weeks time.”
Ultimo is poised to launch a SS14 collection, with a campaign fronted by Abbey Clancy, the new ‘face and body’ of the brand. It is also recruiting an e-commerce manager to manage its revamped website.