Ultimo has overhauled its popular OMG Plunge Bra that was first worn by Julia Roberts in the 1999 film, Erin Brockovich.
The product helped launch Ultimo founder Michelle Mone’s career and paved the way for a whole series of bust-boosting designs.
But after relaunching the brand with a new investment partner, developing a new website and unveiling Abbey Clancy as the new face and body of Ultimo, Mone felt it was the right time to review the best-selling garment.
The OMG Plunge bra is now 50% lighter than the original, according to Mone. “Owing to the use of advanced construction techniques, we’ve also improved its structure to give extra boost and projection, and added clever features such as the racer back clip, which gives the option to bring the straps together at the back,” she said.
“If women loved the original, this product is going to blow their minds – it’s without doubt the best, most comfortable and lightweight cleavage bra on the market.”
The £27 bra is famous for helping smaller-busted women add two full cup sizes to their cleavage without resorting to surgery.
Mone added: “This product is the original Ultimo bra, so it’s very close to my heart. Over the past 15 years this bra has helped literally millions of women achieve a cracking cleavage – and it paved the way for a whole series of bust-boosting Ultimo designs.”