Ultimo launches limited edition ‘boob job’ bra

Model Luisana Lopilato has donned a limited edition version of Ultimo’s iconic ‘boob job’ bra in the run up to Valentine’s Day.

The new Miracle OMG Lace bra has been designed in celebration of the original gel filled plunge that first catapulted Ultimo to international success after it was worn by Julia Roberts in Erin Brokovitch in 2000.

The Miracle OMG, which claims to provide an instant two cup size increase, remains one of Ultimo’s top selling products.

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It was hailed by Hollywood cosmetic surgeon Dr Garth Fisher as the closest thing to breast augmentation for women looking to increase the look of their bust without going under the knife.

Ultimo founder Michelle Mone OBE said: “The Miracle OMG is how it all started and still remains one of our best products – but we have evolved in order to create a full range of solution lingerie which included our 13th invention, Dreamwire, in January.

“The Miracle OMG is a real showstopper and when you have worn it once you will be amazed – not only by the result but also how great it feels to wear. It’s not called the OMG for nothing."

Lopilato added: “This bra makes your cleavage look fantastic and it’s so comfortable to wear – it really gives the wow factor.”

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