Ultimo founder Michelle Mone has invested millions in a new cream that she claims can reduce the size of a woman’s bust.
The product, which reportedly makes a woman’s breasts smaller in just eight weeks, has been three years in the development.
It targets women who would like to undergo a breast reduction, but are unable to afford surgery.
The miracle cream is claimed to tighten saggy skin and lift, and sculpt the breasts, as well as reducing them by a whole cup size.
Mone said: “I always listen to the needs of my customers and many women I have spoken to would love to reduce their bust size.
“A breast reduction is a major operation and I believe this wonder product is a great alternative.
“When I was developing the product I gave samples to friends to try and the results have been incredible with reports of a dramatic one cup size decrease after using the wonder product over an eight week period.”
The ‘Boobs – ’ cream, which is part of Ultimo Beauty’s USculpt range, is available to purchase from today in Boots and Harrods. It retails at £39.50.