Ultimo launches bum & bust boosting swimwear

Ultimo has launched a new range of bum and bust boosting swimwear in time for the summer season.

The collection, which is modelled by Michael Buble’s wife Luisana Lopilato, includes two ‘curve creating’ products, titled Sahara and Miami.

Ultimo founder Michelle Mone said: “Every woman dreads getting their body out on the beach so, we’ve designed this collection of swimwear to boost assets and make women feel confident and sexy this summer. We use technology such as our famous silicone gel to boost cleavage by two cup sizes and clever pleating to clinch the waist for a perfect hourglass shape …”

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Sahara, which retails for £38.00, is a black one piece with a plunging halter neck. Foam cups boost and support the cleavage whilst a pleating aims to flatter the waist for the perfect shape.

Miami, which retails for £28.00/£12.50 is a bust-boosting bikini in fuchsia pink with bow detailing. The silicone filled cups can reportedly increase the look of the bust by two sizes for ample curves up top.

The new Spring/Summer 2012 Swimwear collection, as modelled by Luisana Lopilato, is currently available online at www.ultimo.co.uk www.next.co.uk and www.asos.com in sizes 32-38 A-D.



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