Ultimo launches 3rd Real Women Campaign

Michelle Mone OBE has announced that she is searching for twelve ‘real’ ladies to front a brand new lingerie campaign for the intimate apparel brand.

Women aged 18 and up can apply to pose in their smalls online through Ultmo’s website by sending in a photo to www.ultimo.co.uk.

The twelve women will follow in the footsteps of models such as Luisana Lopilato, Penny Lancaster, Rachel Hunter and Helena Christensen by taking part in an Ultimo photoshoot with a celebrity photographer.

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Winners will be ‘pampered and preened to perfection’ by top hair and make-up artists, and have their pictures appear in national media, as well as in Debenhams stores nationwide.

On the third Real Women Campaign, Mone said: “I love the Ultimo real women campaigns, as our brand aims to make women feel confident and this is where we can really showcase that. Ultimo customers relate to seeing our ‘real’ women in lingerie and it shows that everyone can be sexy.”

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