Ultimo and House of Holland collaborate on shapewear collection

Ultimo’s relationship with ready-to-wear brand House of Holland is extending into 2017 as they unveil a capsule collection of shapewear.

The four-strong collection of worn-to-be-seen pieces was unveiled on the catwalk at London Fashion Week as part of the House of Holland AW17 show on Saturday and will be available from August this year.

Tapping into a trend that has been pioneered by the likes of Kim Kardashian, Rihanna and the Jenner sisters, designer Henry Holland said: “I have championed the bodycon look for a long time now, so I’m excited to take it to the next level with this collection of on-trend shapewear that can be worn as outwear.

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“Lingerie styling will continue to be a massive trend in 2018 and I’m so proud to have designed the first collection of its kind in partnership with lingerie shapewear icon, Ultimo,” he added.

The new four-piece collection.

The new four-piece collection, available in August, is designed to be seen.

Ultimo and House of Holland first joined forces at London Fashion Week in February 2016 with Holland choosing Ultimo as the perfect underpinnings for both his AW16 and SS17 fashion collections.

Ultimo managing director Petra Drali said: “It’s fantastic to have two great British brands join forces to collaborate and bring to market a collection so innovative and new in concept. The trend of lingerie that’s worn to be seen is a new category we’ve wanted to tap into for a while now, and we’re delighted that – through this partnership with House of Holland – we are able to keep innovating and strengthening our pioneering shapewear collection.”

The fashion-forward House of Holland x Ultimo shapewear collection has been designed to wear as outerwear; consisting of four key pieces in two colour ways – black and nude – it has been crafted for both fashion and function, epitomising the trend of shapewear that should be shown off.

Each piece in the collection uses the same flocking technique that Ultimo use on its best-selling core knicker collection.

The base of each piece is a light mesh which then has the overall design applied in flocking, changing the properties of the mesh by making it firmer and therefore increasing its smoothing and shaping potential.



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