Lingerie-clad dancers took part in a flashmob in Glasgow on Saturday to promote the opening of Ultimo’s concession store in House of Fraser.
The troupe, clad in Ultimo’s AW14 collection, surprised shoppers with their version of Madonna’s iconic 1990 performance of ‘Vogue’.
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Ultimo founder Michelle Mone said: “Ultimo is all about feeling confident, empowered and sexy – and to celebrate our new store, we wanted to bring that feeling to life and do something spectacular.”
“I think every girl has vogued in front of a mirror at some point in her life," she added.
Ultimo opened its first of 12 concession stores at House of Fraser on Friday.
The store offers the brand’s full range of fashion, solution and bridal lingerie collections.