Ultimo creates £800,000 diamond encrusted bra

Ultimo has unveiled the most expensive bra in the UK, a diamond encrusted piece worth £800,000.

The ‘Diamond Back Miracle Bra’ was designed by brand creator Michelle Mone OBE and jeweller Grant Macintyre, the diamond expert behind Lime Blue. It features a back strap composed of 32 brilliant-cut white 1 carat diamonds, set in platinum.

Michelle Mone OBE said: “What girl doesn’t want to be draped in diamonds from head to toe? We designed this bra as the perfect gift for girls who love diamonds. What makes it so unique and sexy, is that the diamonds grace the lower back, one of the most sensual parts of a woman’s body. Also, if you have £800,000 worth of diamonds on your body, why keep them under wraps?”

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The founder of Lime Blue, Grant Macintyre added: “Michelle approached us to help design a uniquely stunning Ultimo bra for Christmas. We have all seen bras with cups covered in diamonds, but we wanted to design something more elegant and wearable.

“We’re hopeful that at least one or two men will come forward to order the bra, which will be made to order by a team of expert bra technicians and our diamond specialists. Nothing says ‘I love you’ quite like diamonds.”

A purse-friendly carbon copy of the bra has also been designed and launches today in Debenhams stores and online at www.ultimo.co.uk, priced at £35.00. The piece, made of satin and diamanté crystals, is part of the brand’s ‘Miracle Solutions’ range and comes in black and white, in sizes 30–38 A–D.

Michelle added: “Everyone has felt the pinch of the recession, so we created an identical bra design replacing the diamonds with diamanté crystals. Women can stay equally as stylish and glamorous on a budget thanks to this bra.”



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